You’ve been longing to have your own successful, small HVAC business for years and now that it’s finally come to fruition, there’s just one little problem – you have no idea how to advertise it so that it can grow. Get started with 4 effective and affordable ways to advertise your small business and turn your dreams into a reality.
1. Social Media
Did you know that of the 7.2 billion people on the planet, 2.1 billion have social media accounts? As social media emerges into one of the most popular ways to obtain information, it becomes an even more powerful tool to advertise your business. Using social media allows you to connect with your customers, help identify their needs and keep the conversation going on how your services can better solve their problems.
New to the social media scene? Here are a few handy Tips for using Twitter
2. Referral Program
If you had a dollar for every time a friend introduced you to a great business or product, just how wealthy would you be? Capitalize on word of mouth with a referral program that rewards customers for spreading the word to their friends so then they can also share it with their friends and so on. Just imagine how many people it can introduce to your business. Are you ready to watch it grow?
3. FREE directory listings
Boosting your small business with free directory listings is simple, effective and can have a very large impact. With 70% of online searchers using local searches to find offline businesses, being listed in directories makes you easier to discover and helps establish a better reputation for your services. Get started now and create free listings for your business on the following sites below:
It gets better – if you have a website for your business, directory listings are a great resource for several other reasons. Not only can it increase traffic, but it also helps improve SEO rankings, which makes it even easier for others to discover your company in search engines. Did we mention it can bring in more business, which may result in more company reviews? Every minute, 26,380 Yelp users are sharing their experiences with others by writing reviews online. While positive reviews encourage consumers to try your business, click here for more information on how to handle negative reviews.
4. Nurture relationships
Where do a majority of your customers come from? Are they referrals from a loyal customer of yours? Maybe they found you through an online search and noticed your business received great customer reviews? No matter how they came, the only sure way to keep them coming back is by nurturing these beneficial relationships to the fullest. According to HubSpot, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. Reach out to new contacts, stay connected with returning ones and use email marketing to keep your customers engaged in your services – so once they are ready to take the next step in their buyer’s journey, your business is still fresh in their minds.
While you’re continuing to nurture these existing relationships, don’t forget to keep building more. Many independent contractors have experienced success by building business relationships through traditional networking at events, or joining forces with other like-minded businesses in a partnership.
You have all the makings of a successful small business – share it with the world through these affordable and effective strategies so it can reach more people and grow even faster.