Keep Your Followers
Now that you established a following it is important to keep them and to continue to grow. To better convert your followers into customers it is important to remember the Rule of Thirds when posting content to your page. Concentrate your efforts to 1/3 Promotional Content, 1/3 Orginal Content, and 1/3 Engagement.
Promotion Content – Share content that will drive sales and make you more money.
Tip: Post about your businesses promotions and deals
Tip: Don’t only post promotion content, make sure to have a healthy balance of selling and information.
Original Content – Create and share photos/videos of your work, blogs your write, or podcast you guest-starred on or even promos your business is running.
Tip: Show your before and after photos
Tip: Share facts on the HVAC world – Case Studies, blogs, tips to keep homes safe and healthy
Engagement – Be part of the community. Add value and insight to the HVAC world. Your knowledge will encourage people to follow and share your company with others. Engaging with customers and other HVAC businesses will build a sense of likability.
Tip: Like, follow, and leave comments on other HVAC business pages.
Tip: Response to your follower’s comments that they left on your own business page.